Amazfit’s $500 Falcon fitness watch is something to behold

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Whether you buy it and use it, well, that’s up to you.


Amazfit has been selling wearables, smartwatches, and fitness equipment for a few years now. More recently, the company unveiled the GTR 4 and GTS 4 smartwatches. In our review of the GTR 4, we found the watch’s user interface useless and the companion app equally confusing. Hopefully things might be different as the company just announced a new smartwatch this week, the Falcon.


This laptop features a sapphire crystal display for durability wrapped around a titanium shell. There are four physical control keys on the device, allowing users to control watch functionality during workouts. Amazfit claims to have integrated 150 sports tracking modes, including for kitesurfing and triathlons, and also bundles its AI-based coaching system. The company claims that Zepp Coach provides guidance based on an individual’s physical attributes “to help them scientifically improve athletic performance and develop better fitness habits.”

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Buyers are promised a robust GPS tracking system, 20ATM water resistance, and the ability to pair the Falcon with workout devices they have at home, such as power meters or heart rate belts, provided they support Bluetooth. All fitness and health data can be viewed on the Zepp app, with syncing supported on services such as Google Fit, Strava, Relive, Adidas Running and Apple Health.

The wearable is already available through Amazon and Amazfit stores (including its official website) in the US, UK, France, Germany, Italy, and Spain. Meanwhile, the Falcon will also travel to Brazil, Mexico and other regions via AliExpress. You can get the Amazfit Falcon in the US for $499 or €499 / £499 in Europe and the UK.

Experience the Amazfit Falcon for yourself

$499 on Amazon

Depending on how you look at it, that makes Google’s Pixel Watch either a $350 bargain or utterly inadequate — and not just when pitted against the Apple Watch.

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