Global Stand-Up Paddleboard Market To Increase USD 108.21 Billion | Technavio research results highlight growing adoption of surfing in adventure tourism as a key driver


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Supplier Information
The global Stand-up Paddleboard market is fragmented in nature due to the presence of several global and regional players.

The increasing competition in the market forces the suppliers to adopt various growth strategies such as promotional activities and advertising spend to improve the visibility of their products. Some vendors are also adopting inorganic growth strategies such as mergers and acquisitions to stay competitive in the market.

Few suppliers with key offers –

  • Airhead Sports Group offers inflatable SUPs specially designed for easy transport, and Red Paddle Co. also offers a wide range of inflatable SUPs for all types and styles of riders.
  • Red Paddle Co. offers a wide range of inflatable SUPs for all types and styles of riders.

Learn about additional vendors with various other strategies and their product offering Read a sample market research report.

Geographic market analysis
North America will provide maximum growth opportunities in the global stand-up paddle board market during the forecast period. According to our research report, the region currently holds 38% of the global market share and is expected to dominate the market until 2025.

In addition, countries like the United States, France, Canada, Germany, and Australia are expected to become leading markets for global stand-up paddleboarding during the forecast period.

Learn more about the geographical spread of this market along with the detailed analysis of the main regions –

Key market trends and challenges:
Innovation in SUP is a major factor supporting the growth in stand-up paddle market share. Major industry players are gradually shifting from standardized all-purpose inflatable SUPs to high-end SUPs, such as lightweight, high-performance variants for racing and wide, stable variants for fishing or exercise. Suppliers have started to focus on adopting innovative technologies and using new materials in their new SUP product lines. Some of the latest innovations incorporated into the design of the SUP include mounts for action cameras, GPS units and other equipment. Many innovations have emerged in recent years that aim to make SUPs more user-friendly and durable and to give them greater utility.

Competition from low-cost vendors is a major issue for the stand-up paddle market. The SUP manufacturing industry is saturated with several low-quality manufacturing companies that primarily compete on product pricing. These manufacturers price their SUP products at extremely competitive rates to attract more customers, but fail to meet industry standards in terms of the materials used and the quality of the processes.

See a free sample to discover more facts about market trends and challenges affecting the Stand-up Paddleboard Market.

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Kitesurfing Equipment Market –The kitesurfing equipment market has the potential to grow by USD 293.53 million during the period 2021-2025, and the market growth momentum will accelerate at a CAGR of 7.73%. Download a free sample now!

Surfboards Market –The market size for surfboards is expected to increase by $ 2.72 billion from 2020 to 2025, at a CAGR of 7%. Download a free sample now!

Scope of the stand-up paddle market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a CAGR of almost 6%

Market growth 2021-2025

$ 108.21 million

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America and MEA

Efficient contribution to the market

North America at 38%

Main consumer countries

United States, France, Canada, Germany and Australia

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

Airhead Sports Group, Boardworks Surf and Sup., Cascadia Board Co., LAIRDSTANDUP, Red Paddle Co., Starboard, SUP ATX LLC, Tahe Outdoors France SASU, Tower and Wenonah Canoe

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID-19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period.

Customization overview

If our report didn’t include the data you’re looking for, you can reach out to our analysts and customize the segments.

About Us:
Technavio is one of the world’s leading technology research and consulting companies. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library includes over 17,000+ reports, spanning 800 technologies, spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research and actionable market intelligence to identify opportunities in existing markets. and potentials and assess their competitive positions in changing market scenarios.

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SOURCE Technavio


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