Heineken offers a “Back to Sailing” assistance package for cruise lines


The program will provide free donations of Heineken and Heineken 0.0 products.

The brewing company Heineken offers its cruise partners a “Back to Sailing” assistance package, which will include free donations of Heineken and Heineken 0.0 products.

The program will also include health and safety education and training for restaurant and bar staff to ensure adherence to hygiene protocols. Training will focus on draft equipment, casting best practices, glassware maintenance, point-of-sale and signage focused on social distancing, inventory management and joint collaborations.

Heineken will tailor ship portfolios based on regional consumer knowledge, sharing lessons learned from other markets that have restarted businesses and global beverage trends with cruise lines. The company will also provide digital assets and product information in its portfolio for online drink menus and customer engagement.

Concepts will also be developed for engaging the crew, including organized events and competitions. Heineken’s dedicated e-learning platform helps them learn more about the company’s beer and cider portfolio, consumer trends and insights, including the “Enjoy Responsably” consumer framework. Heineken.

“Heineken’s ambition is to be the leading partner in the beer, cider and seltzer categories and we aim to help our cruise partners maximize the revenue opportunities of the 2021 season,” said Christian Klimpke, global account manager for cruises. lines to Heineken. “To celebrate the much anticipated return to sailing, we are supporting our partners in the most useful way possible, as they balance the dynamics of operating bars and restaurants on board in the new era and to navigate safely through health regulations . ”

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