An adrenaline-fueled adventure center has invested £5million in upgrading its facilities to tap into the lucrative business tourism market.
Adventure Parc Snowdonia says it now has “the complete package” to attract more conferences, team building courses, days away and other corporate events to the forward-thinking Dolgarrog resort in Conwy .
One of the final pieces of the puzzle was the opening of the 106-room Hilton Garden hotel on site last year, offering first-class accommodation.
The hotel has four conference rooms that can accommodate events for up to 175 people or smaller meetings for a dozen people.
All have been fitted with sophisticated hybrid meeting technology systems and have been named after famous Snowdonia peaks – Yr Wyddfa, Crib Goch, Tryfan and Moel Siabod.
The center has also invested in creating a special kitchen for catering demonstrations and a luxury spa with yoga and meditation rooms.
The aim is to develop the center as a year-round destination to generate business in the shoulder months outside the traditional tourist season, create more jobs for local people and stimulate the regional economy.
Groups and Events Sales Manager Dylan Evans said:
“We have all the facilities and technology you need as a conference or meeting venue, as well as an incredible variety of high-adrenaline activities perfect for team building and drills. leadership.
“As well as having the world’s first indoor surfing lagoon, other outdoor activities include obstacle courses, brand new inflatable equipment, stand up paddle boards and raft building for the more competitive.
“We also have a host of undercover options like indoor caving, rock climbing, high ropes, ninja courses and extreme slides.
“For anyone wanting to get back to nature and enjoy the outdoor vibe we have a teepee which is proving very popular even among some corporate clients as it is something a little different, outside the hotel . We will even organize something like barbecue buffets.
“We have the whole package with everything close at hand and in an absolutely stunning location.
“This means we can be operational 52 weeks a year and create more jobs for local people and help boost the economy in the Conwy Valley.
“One of our strengths is our proximity to major conurbations in the North West and Midlands.
“The potential is enormous. The business tourism market in the UK is worth £25 billion a year and we want to grab a bigger slice of the action.
Big names that have already been attracted to Adventure Parc Snowdonia include Red Bull, Liverpool FC, Huddersfield Giants rugby league team and Scarlets rugby team.
More recently, a television production company chose the center as a base for four days of filming a seminal drama on S4C, Yr Amgueddfa (The Museum).
Nearly 40 cast and crew members of Boom Cymru stayed at the Hilton Hotel during filming for the popular show’s second series, which kicks off on Boxing Day.
Production Coordinator Catrin Brooks said:
” It was great. We filmed in Llyn Eigiau and it was a great center for us to be able to dress the cast and do the makeup, work as a production office and obviously a place to stay for the cast and crew too. It was a very convenient location.
Jim Jones, managing director of North Wales Tourism, said:
“Adventure Park Snowdonia is one of the jewels in our tourism crown and has played a key role in establishing North Wales as Europe’s adventure capital.
“Now it adds another string to its bow as a first class venue for a range of corporate events and team building exercises.
“I am really delighted with the support that Adventure Parc Snowdonia has given to the collaboration between some of the best conference, event and corporate marketing venues in North Wales, under the Meet North Wales brand.
“The development and expansion of business tourism in North Wales is an important part of our overall strategy to extend the season so that we can attract people to the region throughout the year.
“I remember at the start the owner, Martin Ainscough, and his son, Andy, the general manager of Adventure Parc Snowdonia, said they wanted to create a destination that catered to all ages, and they certainly did.
“It’s such a unique destination, especially for the corporate market. We at North Wales Tourism wish them every success.