Palm Beach Surf Shop Aims to Be a Fun Place for Kids


Rick Wentley has always had a passion for surfing.

He started surfing with his cousin in Ocean City, NJ when he was 11 years old. Now 64, he still rides the crest of the waves in Palm Beach.

Wentley grew up in Pittsburgh and spent his summers on the Jersey Shore. He met his wife, Jodi, in high school, and the couple majored in history at Allegheny College. After college, he started working in hospitality while his wife worked in retail. When the couple was laid off during a recession, they traveled to Florida.

“When I got to Palm Beach, I thought it was the most beautiful place I’ve ever seen,” Wentley said. The couple found work at the Palm Beach Hotel. He spent his free time in the neighborhood surfing.

In 1987, the couple decided to open Aristokids, a children’s store.

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“We knew we wanted to work together and be part of the community,” Wentley said. “I started talking to our customers and decided to open PB Boys Club, a surf and prep store for boys and men, with casual wear and beachwear. I wanted to have a place where children can hang out and which is fun.

This time of year, the surf is on the rise and his shop is buzzing with activity.

Crossing the threshold, customers are transported into a colorful universe. A table displaying new candies and old favorites creates a beach party vibe: Pop Rocks, Bubble Tape, Florida Orange Bubble Gum, Blow Pops and gummy hot dogs, plus a selection of Peppermint Pez dispensers with sirens, monkeys and helicopters.

There’s a special section with gag giveaways, pranks, magic tricks and an assortment of ukuleles, a gift idea for those who have everything. Merchandising throughout the store focuses on items that enhance family activities around the pool or at the beach.

One of the best places to surf

The island has a world-class surfing area just off Reef Road, which plays on Wentley’s passion for surfing.

The Surf Guru website reports that ”although moody, Reef Road is by far the best spot in South Florida, with excellent waves all round…surfers can expect healthy mobs and at a higher skill level. It is an ideal place for experienced surfers.”

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PB Boys Club sells surf supplies and equipment including sex wax (which is used to provide traction between the surfer’s feet and the surfboard), rash guard, eco-friendly sunscreen products reefs, a range of surfboards as well as Wentley’s custom short boards with its one-of-a-kind tie-dye designs. There is also a wide range of skateboards.

The store is a one-stop-shop for beach gear, including sunglasses, beach chairs, umbrellas, noodles, sand scoops, badminton sets, inflatable volleyballs, soccer balls, football, board games, magic balls with super bounce, Tervis cups and whimsical Fun Boy pool floats.

PB Boys Club is also a resource for surfing, skateboarding, skimboarding, paddleboarding and lacrosse lessons. “With more families and children moving to the island, we have a lot of people asking for surf lessons, especially women and girls,” Wentley said.

There is a full range of fashionable beachwear for men and boys, including swimwear, shorts, t-shirts, sweatshirts, pants with nautical and nautical designs. flip flops and shoes, including three custom Stubbs & Wootton styles, plus a full line of Vans and Sperry Topsiders.

Plus, Grateful Dead fans—Deadheads—will be thrilled to find a full line of hoodies, shirts, shorts, tees, and blankets featuring designs that pay homage to the iconic band.

Service is key, Wentley said. “We are waiting for you. We love our local community and our customers,” he said.

If you are going to

PB Boys Club Surf Shop is at 307 S. County Road. Phone: 561-832-9335.


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