Scarborough wants to become a mecca for adrenaline sports


Scarborough Council has set out a multi-million pound plan to join and create new adrenaline-pumping activities to make the borough a ‘destination of choice’ for adventure pursuits.

A new feasibility study and extensive public consultation launched by the council aims to make Scarborough a top international destination for thrills and adventure sports.

A feasibility study proposes an ‘inward capital investment’ of £20m to create an ‘indoor surf centre’ as well as a £2m investment in a climbing, BMX and skating centre. , with a combined economic gain of up to £1.2 million per year.

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According to the council, Scarborough’s vision as an adrenaline sports destination is driven by a desire to “maximize the interaction” between visitors, enthusiasts and the natural landscapes that exist in the Borough of Scarborough.

It says a joint approach that brings the whole borough together” is needed for Scarborough to be “truly seen as a destination of choice” while providing “year-round availability for adrenaline-pumping experiences and adventure sports” which are linked to commercial and cultural offers. such as hotels, cafes and equipment stores.

The plan also identifies potential locations for various activities in Scarborough, Whitby, Filey, Danby, Robin Hood’s Bay and Cayton Bay.

It is part of the recently approved North Bay Master Plan, which sets out an ambitious proposal to attract hundreds of thousands of additional visitors to the region each year through new “adrenaline experiences” and ” four stars plus”.


Along with the public consultation, the council also published an 88-page feasibility study titled “Adrenaline”, which sets out the strategic roadmap for the project.

Mulhall Leisure Consultancy, based in Lincolnshire, was contracted by the council to carry out the study.

It defines the time, investment, business involvement and marketing required to bring the plans to fruition, as well as the vision for communications, infrastructure and digital marketing.

It is estimated that an investment of £2 million – half of which would come from the council over 15 years – in a motocross/BMX, climbing and skating center could attract over 110,000 annual visitors, create 10-15 jobs and bring a “total economic gain” of £540,000 a year.

Similarly, the proposed £20million indoor surf center is expected to attract 100,000 visitors a year and create 50-60 jobs, with an estimated economic gain of half a million pounds.

Overall, the study estimates that up to 277,000 unique visits could be generated by all activities, with a strong focus on attracting foreign visitors, particularly from the Netherlands via ferry routes. existing.

The feasibility study also conducted an “in-depth” stakeholder survey, with feedback from 94 companies and 262 members of the public.

According to the survey, 90% of companies and 84% of individuals who took part in the survey said that the current adventure and adrenaline sports experiences on offer needed improvement.

Asked to rank the various activities on offer in order of preference, the companies place the indoor climbing centre, the open and wild water swimming events and the improvement of the cycling offer in their top three.

Members of the public also ranked improved provisions for cycling, indoor climbing and a freestyle BMX facility as their top three.

However, the lowest ranked option among companies in eighth place was the indoor surf facility, while the public also gave it a low score in sixth place.

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The study concludes that the project is focused on three groups: residents, tourists and enthusiasts, and that minor modifications to the existing layout have the potential to see significant improvements in the short to medium term.

It also includes a list of recommended next steps over one to five years, which range from developing a bespoke “digital activity finder” to establishing a “large-scale, industry-wide annual event.” borough that will attract adrenaline visitors”.

However, the study does not appear to address issues of climate change impact, environmental sustainability being mentioned only once while climate change and carbon emissions are not mentioned at all.

As part of the project, Scarborough Council is currently seeking further consultation with stakeholder organisations, including national sports governing bodies, clubs, associations and members of the general public on the proposals that have been established.

Feedback and comments can be provided on Scarborough Council’s website until August 12.

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