Ways businesses can improve the mobile shopping experience


According to Statista, around 50% of internet traffic comes from smartphones and tablets. It seems that people are finding it more convenient to browse the web on a mobile device. At the same time, there are cases when you do not have access to a computer, and a smartphone is the only way to check your emails or access the Internet for other matters.

That said, shopping online is one of the most popular things people do on their mobile devices. Browsing through the products and thinking about whether or not to buy them comes in handy when you have a device that allows you to do so.

More and more companies are striving to optimize their websites for mobile shoppers. After all, by not doing this, they risk losing a lot of potential customers.

Let’s take a look at what businesses can do to make sure their buyers have a good experience when they are on mobile devices.

Choose a mobile-friendly theme

Right now, most ecommerce platforms offer several mobile-friendly themes that simplify the process of optimizing a site for smartphones and tablets. However, it is always recommended to test a website theme on as many different mobile devices to confirm that it is working properly.

Provide access to customer reviews

When shopping on a smartphone or tablet, it’s easier to miss customer reviews because they are at the bottom of a page or not imported correctly. In these cases, you should look for third-party tools that can eliminate the problem. For example, a Shopify Reviews App that seamlessly integrates reviews is a handy tool.

Since most shoppers pay attention to reviews from other customers, it’s important to make sure they have access to reviews no matter what device they’re using to shop.

Install relevant plugins and extensions

Thanks to e-commerce solutions, such as extensions and plugins, it is easier to start an online business. However, when it comes to mobile shoppers, you still want to make sure that extensions and plugins are working well for them.

Compatibility issues with plugins and extensions on a mobile device will make matters worse, and this is another thing that you should test thoroughly using a variety of mobile devices if possible.

Optimize photos and videos

A high quality product video or an image can make the difference between a conversion and a prospect who loses interest. Rather, the emphasis is on visuals, and product presentation is no exception.

Mobile shoppers don’t have the luxuries like those on a computer with a big screen. If you want to meet the needs of mobile buyers, optimize videos and photos to look clear on smartphones and tablets as well.

Improve charging speed

Poor website loading speed is already a big hurdle, but it becomes even more of a problem when it’s on a smartphone or tablet as users depend on Wi-Fi or mobile internet. Unlike an Ethernet cable that you use for a computer, Wi-Fi and mobile internet signals sometimes fluctuate and make it difficult to browse the web.

You should also take into account that some mobile shoppers are on their tablets or smartphones while they travel, which further increases the chances of a bad connection.

Bad loading speed for an online store means bad things. Buyers are unlikely to be embarrassed if they have trouble navigating a website because the pages take too long to load. It won’t take too long before they give up and move on to another online store.

Besides having a mobile-friendly theme and optimization, a business should also invest in a reliable hosting provider that guarantees good loading speeds and good uptime.

Offer customer support

Buying on a mobile can be a bit tricky due to the way customers have to use the website. In some cases, there may also be issues with mobile payment gateways. Encountering similar issues usually leads to seeking customer support.

Having a representative on social media is beneficial as it is easy to join an SM platform on a mobile device and get in touch with customer support. As an alternative, a live chat on a website for customers optimized for mobile devices is also worth considering.

Develop a mobile application

Despite the fact that developing apps for iOS and Android can be expensive, the ultimate goal should always be to make shopping more convenient for mobile users.

An application is more intuitive and easier to use. The overall shopping experience on a dedicated app is superior to browsing a website when you are on a mobile device.

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