Z SUPPLY reorganizes its online store B2Z wholesale platform


2021 has been a busy one so far for technology developers at Z SUPPLY, LLC, with a series of rapid developments and new features rolled out on the company’s proprietary wholesale platform, shopB2Z.com. The business-to-business platform, designed to bridge the gap between traditional wholesale order entry systems to provide a specialized and organized shopping experience for its retail partners, has launched an all-new redesign, page welcome to the navigation interface.

Always striving to make shopB2Z a more streamlined experience, Z SUPPLY’s tech gurus have implemented AI-based algorithms that dynamically populate key category pages in real time, showing customers the most popular products. most relevant from the brand’s extensive collection. This ultra-specialized shopping experience aims to make life easier for business partners so that they can get the product their customers will love.

New features have also been added for sharing and modifying draft orders between customers and their sales representatives, and performance improvements at the payment interface can more efficiently handle large orders with multiple deliveries. A new integrated portal allowing users to search and view their past invoices has also been launched. Going forward, the development team is also currently working on a new system that allows customers to easily update and manage payment methods for their orders, and Z SUPPLY expects it to be launched as of today. ‘by the end of the third quarter of this year.

“We are very pleased with what our development team has done with shopB2Z, and we are seeing and hearing great feedback from our retail partners,” said Z SUPPLY President Mandy Fry. “But these won’t be the latest innovations that you will see, as Z SUPPLY remains a leader in the evolving digital fashion space. We are constantly striving to make our business – and in turn, our customers’ businesses – more efficient, and shopB2Z is ​​a fantastic tool to do just that.

These new developments join other technological innovations of shopB2Z, in particular the virtual showroom Z SUPPLY, where the product is presented on model, with a narration of all the details in real time. Here, wholesale shoppers can add products to their cart while viewing, without having to skip a beat.

As trade shows make a slow comeback after the pandemic, shopB2Z will continue to maximize the time each rep has with their accounts, as well as give buyers more time to shop and plan their floor sets.

“The digital space is changing rapidly in the fashion and apparel industry,” said Fry. “And while we love seeing our accounts in person, we know this is the way to reach them all, with as much time and care as possible on every order.”

Z SUPPLY continues to innovate and advance the platform, with real-time person-to-person video conferencing, an artificial intelligence component that creates intelligent reorganization systems, and more, all in the works. By adding the real-time video conferencing feature, Z SUPPLY can host multiple staff in different locations, with the ability to work and discuss what they buy, or the account can connect and collaborate with a sales representative to complete the order or answer any questions. Z SUPPLY also plans to create merchandise pages for buyers that populate by delivery once items are selected, with the ability to manipulate quantity, delivery and color.


Thomas George, owner of E Street Denim and its subsidiaries, Lake Geneva, Wisconsin:

“I think the development of this tool goes well beyond the issues of the day and helps the retailer understand the vision and evolving nature of the Z SUPPLY brand and product. I am a fan. It makes me a better buyer.

April Lawyer, Founder / Owner of Vanilla Urban Threads in Bend, Oregon:

“Having the shopB2Z platform to buy the Z SUPPLY collections allowed me to continue shopping easily from the brand without interruption. I would like other brands to offer something like this. I was even more impressed when they launched their virtual showroom – I love the way it shows each category and the fact that I can buy as I look. It made my shopping experience much more efficient. Sometimes I find myself putting everything in the basket.

Steph Clymer, Founder / Owner of Shop Common Thread in Costa Mesa, CA:

“I am obsessed with shopB2Z and the speed and ease of shopping for newcomers. This site is included in my morning routine because I’m always so excited to see what’s new and awesome!

Amy Anderson, Founder / Owner of Viva Diva Boutique in San Rafael, CA:

“Buying Z Supply through the new shopB2Z platform is incredibly easy! Whenever I need immediate help, I can place orders for anything I need within minutes. To place orders in the future, the process is so thorough. I like that if I look at the still model photos I can easily see all angles with totally clear and professional images. But watching the new seasonal videos is even better! As a shopper for a small boutique it is important to understand not only the shapes of the new styles but also to be able to see the drape of the fabric and the fit on a moving model. Perhaps the best part about these videos is that the items appear on the screen as the styles change and a click of the “Add to Cart” button is amazing and so easy! Sitting at my home office writing orders isn’t ideal, but Z Supply has made the process so easy and straightforward.


The story of Z SUPPLY begins in 2013 with the idea that simplicity, comfort and style must coexist in every wardrobe. What started out as a simple cotton t-shirt quickly evolved into a range of classic and relaxed styles designed for everyday wear. Innovation continues to be key, which has led Z SUPPLY to expand with more timeless fashion essentials, with soft, must-have fabrications, fun patterns and ultra-flattering silhouettes, and versatile styles, as well. as comfortable loungewear in Z Lounge and a line of matching styles for girls aged 7-14 with its Z SUPPLY Girls collection.


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